Unrivaled Basketball
My time at Unrivaled as a Fan Experience Team member has fueled my passion for capturing in-the-moment content that highlights the movement happening in women’s sports. Being immersed in the energy of the inaugural season, I’ve seen firsthand how powerful authentic moments can be in telling a story. Beyond the action on the court, I’ve had the opportunity to build personal connections with fans—hearing their stories, feeling their excitement, and witnessing their unwavering passion for the game.
These interactions have inspired me to document not just the highlights, but the raw, unfiltered emotion that makes this league so special. Unrivaled has reinforced my commitment to amplifying women’s sports by capturing the authentic moments that bring this movement to life.
Behind the Movement
During the two-day dance intensive, Behind the Movement, I expertly juggled participating in the workshops while simultaneously capturing captivating social media content. Armed with my keen eye for detail and passion for dance, I seamlessly documented the intense rehearsals, electrifying performances, and inspiring interactions with fellow participants. Immersed in the pulsating energy of the event, I effortlessly transitioned between absorbing the valuable lessons and creating engaging content.
The dedication to my craft paid off as my carefully crafted content caught the attention of the intensive's organizers, leading to the thrilling recognition of having my work featured on the official page of Behind the Movement, further amplifying the impact of the event. Not only was my content featured on the page but one of the attendees even had a viral video from the content I captured!
My experience developing a brand…
In November 2023 I joined She'Meka Ann LLC (SA Studios) as an intern, stepping into the dynamic role of Social Media Coordinator and Content Creator.
She'Meka Ann, a multifaceted professional in the dance world, wears various hats as a dancer, choreographer, casting agent, studio owner, and sought-after heels instructor. Her influence extends beyond the studio, having showcased her talents at the BET awards and contributed choreography to performances by artists like Vedo and halftime shows for the WNBA.
Being part of She'Meka Ann's team has given me an incredible opportunity to immerse myself in the vibrant dance community while gaining valuable experience in marketing, brand development, and client relations. Working alongside someone of She'Meka's caliber has been a transformative experience, exposing me to the industry's intricacies. From her innovative approach to dance instruction to her successful studio management, every facet of my internship has been a lesson in excellence.
In the fast-paced and ever-changing dance world, I've learned to adapt and thrive, embracing the challenge of creating compelling content that resonates with a diverse audience. As a Social Media Coordinator and Content Creator, I prioritize inclusivity, ensuring that the content reflects the richness of our community. It's not just about showcasing dance; it's about celebrating the diversity of backgrounds and experiences within the dance realm.
This journey with She'Meka Ann LLC has not only allowed me to contribute to the studio's growth but has also shaped me into a versatile professional, ready to navigate any exciting, fast-paced work environment.
Key Tasks:
Develop engaging and visually appealing content for various social media platforms
Respond to audience inquiries, comments, and engage with followers
Tailor content strategies based on audience preferences
Coordinate and execute social media campaigns aligned with marketing objectives
I crafted a vibrant Instagram feed ensuring I captured the team's energy. With a strategic mix of action shots and behind-the-scenes content, I not only engaged our current followers but also attracted new ones, growing the account to 10,000 followers. My creative campaigns and community-building efforts set the stage for future coordinators to build on our social media success.
Before
Inconsistent Visual Theme
Incoherent Branding
Cluttered Composition
University of Houston Cheerleading
After
Visually Appealing Imagery
Engaging Composition
Seasonal or Timely Themes (ie. Breast Cancer Awareness Month)